Channel Conflict at Samsung India

Multinational electronics company Samsung Electronics Co., Ltd., headquartered in Suwon, South Korea, had been the largest information technology company in the world since 2009. It also had sales networks and assembly plants in around 80 countries with 370,000 employees. Samsung entered India in December 1995 as a 51:49 joint venture with Reasonable Computer Solutions Pvt Ltd. With Samsung buying the total stake of RCSPL, it became a wholly-owned subsidiary of its South Korean parent company. Samsung launched its operations in North India, and then slowly expanded. In 2002, it established manufacturing facilities for color televisions, microwave ovens, washing machines, and air conditioners at Noida. It also had a presence in consumer electronics, information technology products, mobile phones, and home appliances. But it was not until 2007 that it started selling its mobile phones in India..